Videogame Positioning

October Deep Dive: Telltale

Telltale Games’ downfall shows how lack of focus, over-reliance on licences, and weak brand strategy can destroy even the most talented game studio.

Oct 15 • 

Federico Cicchi

I Made a Really Cool Game, but Nobody Wants to Download It. Why?

Why great games fail when you ignore the most important rule in marketing

Oct 11 • 

Federico Cicchi

How to replicate the success of Cuphead

What two brothers proved about differentiation and positioning in the video game industry.

Oct 4 • 

Federico Cicchi

September 2025

Many Things in the Video Game Industry don't make sense

Why most video game studios confuse marketing with communication, and how positioning can save your game.

Sep 27 • 

Federico Cicchi

The mistake that almost led Nintendo to bankruptcy

Nintendo nearly went bankrupt by losing focus, the same mistake killing many video game studios today. Learn why the rule one company → one game can…

Sep 20 • 

Federico Cicchi

The 4 Fundamental steps to design a video game to beat the competition

Why Discoverability, not Quality, decides the Fate of your video game.

Sep 13 • 

Federico Cicchi

The Four Eras of the Video Game Industry

Since its birth, the video game industry has been going through four phases. Let’s have a look at them.

Sep 6 • 

Federico Cicchi

August 2025

The Battle for the Player's Mind

Why Positioning (not code, graphics, features or marketing campaigns) is the real key to making a game that sells in today’s saturated market

Aug 29 • 

Federico Cicchi

Who I am and why you should listen to me

The story of how I went from programming Snake on a Commodore 16 to leading award-winning mobile titles, and why I believe Focus and Positioning are the…

Aug 20 • 

Federico Cicchi

June 2025

Video game Positioning - The battle for Player's mind

Video Game Positioning is where technical founders learn how to build games that not only play well, but sell well.Every week, I break down the…

Jun 2 • 

Federico Cicchi