Videogame Positioning

Videogame Positioning

How to make a billion dollar game

Stop serving genres. Create one. Read this to see how divergence builds billion-dollar games.

Nov 16, 2025
∙ Paid

A new genre of video games is like a new species. A new species does not evolve from an existing species but arises from their divergence.

To explain this concept, Al Ries gives the example of the lion:

“New species are created by divergence of an existing species. Somewhere in the distant past, the ancestor of the lion (Panthera) diverged and a new spec…

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