A Better Game seldom beats Being First

Launch first in the mind: how to build a starving crowd and lock category leadership.

If a video game creates a new category, then it’s likely to become the undisputed leader. But being first does not automatically mean your game will become the leader. It only gives you the license to do so. What’s important is to establish the perception of leadership in the mind of players.

Old entertainment industries (books, music, and movies) know t…